Release Feb 17, 2025

Last updated: November 7, 2026

What this is

Release notes for February 17, 2025. Audyence now supports multi-touch campaigns. A lead can be accepted with several engagements across different assets, as long as it meets the customer's minimum number of engagements.

Key takeaway: Multi-touch campaigns are priced per engagement, not per lead. A lead's cost is Cost per Engagement × Engagements per lead. Leads aren't delivered until they reach the minimum engagements, and you're paid for each valid engagement once the customer accepts the lead.

Note: This note describes the platform on February 17, 2025. For current details, see Reviewing an RFP and CPE vs CPL.

RFP review

  • The RFP review shows whether the campaign is Multi-touch or Single-touch.

  • It shows the required number of engagements, with a minimum and a maximum.

  • All publishers get the same target account list (TAL) at the start. Assets are shown after allocation or provided before the campaign launches.

New proposal fields

Engagements per Lead

This is the number of times one lead engages with different assets in a campaign. It sets how many unique engagements you can provide for each lead.

  • You can edit this field. You can set it below the customer's minimum, expecting other publishers to add engagements to reach the minimum.

  • The upper limit is the customer's maximum requested engagements.

  • For consistency, the minimum tier copies the value from the maximum tier.

Important: Leads aren't delivered to the customer until they reach the minimum number of engagements requested.

Note: Engagements per lead and number of leads are estimates during proposal and allocation. Leads and engagements can be delivered in any mix, as long as they meet the minimum engagements per lead, the budget and the pacing.

Cost per Engagement

Pricing is now set per engagement, not per lead.

Note: Formulas: - Cost of one lead = Cost per Engagement × Engagements per lead - Budget = Max leads × Engagements per lead × Cost per Engagement

Lead validation changes

  • Duplicates: a lead is a duplicate if it engages with the same asset more than once in the same campaign, no matter which publisher brought the engagement.

  • Over the maximum: extra engagements beyond the maximum are rejected.

  • Under the minimum: a lead with fewer than the minimum engagements is Queued until more engagements meet the requirement.

How you're paid

You're paid for each valid engagement once the customer accepts the lead.