Release Dec 29, 2025

Last updated: November 7, 2026

What this is

Release notes for December 29, 2025. Audyence has launched Preferred Deals, a new transactional model. It shows publishers each buyer's committed spend and the cost per engagement (CPE) needed to win their business.

Key takeaway: Preferred Deal buyers commit spend for 3+ months up front and set a preferred CPE. You can see their committed spend. Bids must stay under the deal's CPE cap to be eligible. Programmatic Guaranteed campaigns keep running as before, with no CPE cap.

Note: This note describes the platform on December 29, 2025. For current details, see Preferred Deals for Publishers.

Why it matters

Selling is easier when you know the price your buyer wants and how much they plan to spend over time. Then you can price your inventory to fit their needs.

Preferred Deals give you:

  1. the annual purchasing forecast of each buyer

  2. the CPE needed to win their business

Preferred Deals are open to buyers who commit spend across 3+ months up front. Unlike Programmatic Guaranteed, the buyer sets a preferred CPE for inventory on each Preferred Deal. Together, the spend commitment and preferred CPE give you more transparency and predictability.

What you get

Clear view of committed spend

  • Preferred Deals include an up-front customer commitment over a set time period.

  • You can see committed spend across the whole deal, so you know the total size of the customer opportunity.

More stable demand

  • Spend is committed at the customer level, so demand varies less from campaign to campaign.

  • Longer commitments to Audyence mean a steadier flow of campaigns to publishers.

Performance-based allocation

As with Programmatic Guaranteed, Preferred Deal buyers can allocate manually. They can also use Auto-Allocation, Audyence's new decision engine.

Important: Auto-Allocation is decided dynamically. Taking part doesn't guarantee you an allocation.

Auto-Allocation looks at:

  • your Performance Rating (you can see your ratings on the Achiever or Earner plans)

  • your Max Avails for the campaign

  • your proposed Standard and Discounted CPEs (within the deal cap)

  • whether the buyer marked you as a favorite publisher

Limits on Preferred Deal campaigns

Preferred Deals are built for scale and predictability, so:

  • campaigns must have a wide target audience

  • custom questions are limited

  • campaign budget minimums must be met

Programmatic Guaranteed stays available

Preferred Deals don't replace Programmatic Guaranteed campaigns.

  • Programmatic Guaranteed campaigns still run with no CPE cap.

  • Campaigns with narrower targeting, custom qualification or smaller budgets still run as Programmatic Guaranteed.

  • Buyers who don't commit to longer-term spend run all campaigns as Programmatic Guaranteed. This stays popular with buyers new to Audyence.

  • You can take part in Programmatic Guaranteed campaigns and Preferred Deals at the same time.

Tip: The dashboard shows the campaign type (Preferred Deal or Programmatic Guaranteed) for every campaign.

Bidding cap based on customer commitment

  • Preferred Deals set a CPE cap during bidding.

  • The cap comes from the customer's committed spend, so pricing matches the agreed commitment.

  • For Preferred Deal campaigns, your Discounted CPE can equal your Standard CPE.

Important: Bids above the deal's limits aren't eligible for allocation.