How the Marketplace Works

Last updated: November 7, 2026

What this is

Audyence is a B2B lead generation marketplace. Advertisers come to find demand: qualified contacts at specific companies who match their target audience. Publishers supply that demand by reaching those audiences through their media channels and delivering verified leads.

This article explains the full cycle: how campaigns start, how they reach you, how leads flow through the platform, and how you get paid.

Key takeaway: You get an RFP, bid within 24 hours, get allocated, get your landing page approved, upload leads, and get paid on approved leads at your allocated CPE. Don't promote anything until your landing page is approved and the launch date has passed.

The full cycle at a glance

Stage

What happens

Advertiser creates campaign

Budget, TAL, targeting, and assets are set.

RFP or deal sent to publishers

You get a notification by email and on your dashboard.

You bid

You submit a proposal within the 24-hour window.

Advertiser allocates

You get an allocation, and the campaign moves to Scheduled.

Campaign goes live

Your landing page is approved, and you start promoting and uploading leads.

Leads validated

The platform checks each lead against the campaign requirements.

Advertiser reviews

Leads are approved or returned.

Payment

Based on approved leads at your allocated CPE.

Publisher workflow

Step 1: Advertisers post campaigns

Advertisers (brands and agencies) create campaigns on Audyence to get leads from their target accounts. When they set up a campaign, they define:

  • Audience criteria: the companies and contacts they want to reach (industry, company size, job function, seniority, geography).

  • Target Account List (TAL): the specific list of companies the campaign targets.

  • Lead requirements: form fields, qualifying criteria, max contacts per company, delivery frequency.

  • Budget and timeline: total spend, and campaign start and end dates.

  • Assets: the content (whitepapers, webinars, reports) you'll promote to drive sign-ups. Hidden until allocation.

Campaigns run under one of two buying models:

Model

What it means for you

Preferred Deal

Advertisers commit spend up front for 3+ months and set a preferred cost per engagement (CPE). You can see the total committed spend and the price needed to win. Your CPEs must stay within the deal's CPE cap. Campaigns need broad audiences, and custom questions are limited.

Programmatic Guaranteed

Advertisers send an RFP with no spend commitment and no CPE cap. You bid on the RFP. Narrow targeting, custom qualification and smaller budgets are supported.

On a Preferred Deal, you accept or reject the deal. See Preferred Deals for Publishers.

Step 2: RFPs reach you

The platform sends RFPs to publishers who match the campaign's audience and industry.

You get an email notification when a new RFP is available. You can also see incoming RFPs in the RFP stage of your campaign dashboard.

Each RFP includes:

  • full audience targeting (regions, company size, job function, seniority)

  • the TAL: the account list your leads must come from

  • lead requirements (fields, max leads per account, delivery frequency)

  • any extra documents or notes

Note: Campaign budget, flight dates, client details, and campaign assets are hidden until allocation.

Warning: RFPs are open for 24 hours. After that, the RFP expires and you can't submit a bid.

Step 3: You bid (Programmatic Guaranteed only)

To respond to an RFP, you submit a proposal with:

  • Maximum lead volume: the most leads you can deliver against the campaign requirements.

  • Standard CPL: your price per lead at the minimum (lower) volume tier.

  • Discounted CPL: your price per lead at the maximum (higher) volume tier.

  • Confirmation that you can deliver by the campaign end date.

All validation and checks are run against the TAL.

Once the bid window closes, the advertiser reviews all proposals and allocates budget to the publishers they choose.

Step 4: You're allocated and go live

If your bid is accepted, your campaign status changes to Scheduled in the delivery stage, and you get an email.

Note: Pricing at allocation. The CPE you earn depends on how much budget you're allocated compared to your capacity:

  • Budget closer to your maximum volume → CPE closer to your discounted rate.

  • Budget closer to your minimum volume → CPE closer to your standard rate.

The campaign goes live on the launch date. Before or on launch day:

  1. Create a landing page on your domain using the campaign's gated content asset.

  2. Follow the landing page checklist. All form fields must match the RFP exactly, and consent/opt-in language is required.

  3. Email the landing page to pubsupport@audyence.com for review before you promote it.

  4. Make any requested changes and resubmit until it's approved.

Warning: Don't promote the campaign to your audience until the landing page is approved and the launch date has passed.

Step 5: Leads flow through the platform

Once the campaign is live, upload leads by CSV using the template in the platform.

When you upload:

  1. The platform checks each lead against the campaign's targeting, required fields, format rules, and TAL.

  2. Valid leads move into delivery.

  3. The advertiser reviews delivered leads and approves or returns them.

  4. You can see each lead's status in real time in the Stats view.

Status

What it means

What you do

Validating

The lead was submitted and is going through the automatic checks.

Nothing. Check back shortly.

Queued

The lead passed all checks but is waiting. Either it's waiting for the next batch window, it's being held for an extra engagement (multi-touch campaigns), or your allocation is at its budget limit. In that last case, queued leads are released automatically if the buyer adds budget to the campaign.

Nothing. It moves automatically.

Pending

The lead passed all checks and is ready for the buyer to review.

Nothing. Wait for the buyer's decision.

Approved

The lead passed all checks and the buyer approved it. It counts toward your delivery total. This is final.

Nothing. You've delivered.

Rejected

The lead failed one or more checks.

Read the rejection reason and fix it if you can. This improves your quality rating. Rejection reasons are visible on the Achiever and Earner plans.

Returned

The buyer reviewed the lead and sent it back. It must be replaced within 7 business days. If you have Queued leads, they're moved up automatically.

Replace it, or let your queue fill the gap automatically.

Common reasons leads are rejected at validation:

  • the lead doesn't match the TAL

  • required fields are missing or empty

  • duplicate lead (same contact already submitted)

  • invalid email format, or a personal email address

  • phone number missing the country code

  • a field value outside the campaign's allowed list

Tip: For small validation problems, you can edit leads directly in the platform. Returned leads can't be edited: upload replacements as new leads.

Step 6: Getting paid

You earn on a cost-per-engagement (CPE) basis. Payment is based on approved leads: leads that were delivered, validated, and accepted by the advertiser.

Your earnings depend on the CPE you quoted in your proposal (standard vs. discounted rate, based on your allocated volume).

Question about

Contact

Payments

pubsupport@audyence.com

Legal or contract matters

legal@audyence.com

Full terms are at audyence.com/ssp-terms-of-service.