What happens after you submit a lead

What this is

When you upload leads, Audyence checks each one automatically before the buyer sees it. This article explains each step of that check, what every lead status means, and what (if anything) you need to do.

Words to know

• Validation: the automatic checks every lead goes through.

• Suppression list: a list of contacts that must not be sent (for example, people who opted out).

• Multi-touch campaign: a campaign that needs an extra action from the contact (like a follow-up open, click, or form submission) before the lead is sent.

• Delivery window / batch: the scheduled time when queued leads are sent to the buyer.

• Allocation: the part of the campaign budget given to you.

What happens after you click Upload Leads

1. Submission: your file (or API call) arrives in Audyence.

2. Automatic checks (validation): schema checks, format checks, duplicate checks, suppression lists, and the campaign's own qualification rules. These all run in seconds.

3. Queue and buyer review: leads that pass are queued for the next delivery window, or held for an extra engagement on multi-touch campaigns. Then the buyer can see them.

4. Buyer decision: the buyer approves the lead (it counts toward your delivery total) or returns it.

5. Replacement: if a lead is returned, you have 7 business days to replace it. Queued leads are moved up automatically to fill the gap.

You can watch this live on the Delivery tab of any campaign. Every lead has a status that shows where it is and what you need to do, if anything.

Lead statuses

Why it works this way

• Checks happen first, not last. Problems with schema, format, duplicates, and suppression lists are caught before the buyer sees the lead. That means fewer surprises later and a better approval rate for you.

• Your queue is a backup supply. If a buyer returns a lead, Audyence automatically sends the next eligible lead from your queue. The 7-day replacement window is for when your queue is empty.

• Multi-touch campaigns hold leads on purpose. If the campaign needs an extra engagement (a follow-up open, click, or form submission), seeing Queued is normal. The lead is waiting for that action. It isn't stuck.

• Leads also queue when your allocation hits its budget limit. If you upload more leads than your budget covers, the extra leads wait in Queued. They're released automatically if the buyer increases the campaign budget. You don't need to do anything.

• Approved is final. An approved lead counts toward your delivery total and your campaign progress bar. It won't be reversed later.

How to get more leads approved

The biggest thing you can do is act on Rejected leads. Each rejection has a specific reason, such as:

• wrong job title

• suppression match

• invalid email domain

• missing field

Most reasons point to something you can fix, like tightening your audience filters, updating how you handle suppression lists, or fixing the field mapping in your upload file.

Where to see everything: the Delivery tab

In detail, you'll see:

• your approved-lead count compared with the campaign goal

• a row for every lead you've uploaded, with its live status

• Pacing: whether you're on track to reach the goal by the campaign end date

• Stats: approval rate, rejection breakdown, and returns over time

• Upload Leads: add more leads whenever you're ready

• Export: download every lead you've uploaded for the campaign as a CSV file, with status, rejection reason, and upload date

If a status changes while you're on the page, the row updates. You don't need to refresh.

Export your leads

Use Export when you need your lead data offline. For example, to compare accepted and rejected counts, for weekly reports, or to look for rejection patterns.

1. Open the campaign and go to the Delivery tab.

2. Click Export.

You get one CSV file with every lead you've uploaded for that campaign. There are no filters and nothing to set up.

What's in the file

• One row per uploaded lead, in any status (including Validating).

• All the fields you see on screen, plus three extra columns: Lead Status, Rejection Reason (filled in for rejected leads, blank otherwise), and Lead Uploaded Date.

Good to know

• When the button appears: as soon as the campaign has at least one lead uploaded by you.

• File format: CSV, UTF-8 encoded, so accented and international characters open correctly in Excel. The file name is {campaign-name}_leads_{YYYY-MM-DD}.csv.

• Large campaigns: very large exports are built in the background. You can keep working and download the file when it's ready.

• Snapshot: the file shows statuses at the moment you click Export. Export again any time for a fresh copy.

• Rejection reasons in the export are visible on the Achiever and Earner plans, the same as on screen.

Quick reference