Troubleshooting Rejected Leads

Last updated: November 7, 2026

What this is

A guide to the most common rejection reasons in Audyence: what each one means, and exactly how to fix it.

Key takeaway: Most rejections are fixable patterns: formatting errors, pick-list mismatches, missing fields, or email problems. A few (duplicates, TAL mismatches, account caps, and asset mismatches) can't be resubmitted. Check the reason on the Delivery tab, or click Export to analyze all your leads at once.

Note: The Delivery tab: open any campaign and click the Delivery tab to download the campaign's CSV template, upload leads, track your approved leads against the goal, and see each lead's live status and rejection reason. Click Export to download every lead you've uploaded, in any status, as a CSV with Lead Status, Rejection Reason and Lead Uploaded Date columns.

Use the rejection reason to spot the pattern and fix it on your next upload, or export your leads to analyze them in bulk.

Note: Duplicate contact and Max leads per account reached rejections don't affect your quality rating. They reflect campaign supply limits, not lead quality.

Common rejection reasons

Field format errors

Name contains numbers or symbols, or is outside the 2–100 character range.
Phone number is missing the country code or uses a local-only format.
A field value is longer than 500 characters.
Email address isn't a valid email format.

Pick-list mismatch

A field value doesn't match the campaign's allowed values.
The value uses an abbreviation, a different spelling, or has extra spaces.

Duplicate contact

The work email was already submitted for this campaign, by you or another publisher.

Missing required fields

One or more required fields are blank.

Business email rejected

The email is from a consumer domain (Gmail, Yahoo, and so on), is role-based (info@, admin@), or is a disposable address.

Target Audience mismatch

The company domain from the work email isn't on the campaign's Target Account List.
Subdomains, parent/child domains, and regional domain variations aren't accepted. Only the main domain is checked.

Max leads per account reached

The campaign has hit its per-account limit for leads from this company domain.

Email deliverability failed

The email address failed third-party verification: spam trap, abuse address, invalid mailbox, or couldn't be verified.

Asset mismatch

The lead wasn't generated through the specific asset (whitepaper, webinar, and so on) listed in the RFP.

Analyzing rejections in bulk

Checking rejections one by one works for a few leads. For anything more, click Export on the Delivery tab. The CSV includes every uploaded lead with its status, rejection reason, and upload date, so you can:

match accepted vs. rejected counts against your own records
sort by rejection reason to find repeat patterns (pick-list mismatches, format errors)
pull out every domain that hit Max leads per account reached or Target Audience mismatch to build your own suppression list
spot duplicates before your next upload

Important: Rejection reasons are included on the Achiever and Earner plans. Starter accounts can see that a lead was rejected, but not why.

The same applies to the export.

Quick reference

Rejection reason	Can you resubmit?	Affects quality rating?	What to do
Field format errors	Yes	Yes	Fix the formatting and resubmit.
Pick-list mismatch	Yes	Yes	Match values to the Field Requirements file and resubmit.
Duplicate contact	No	No	Already in the program.
Missing required fields	Yes	Yes	Fill in all required fields and resubmit.
Business email rejected	Not with the same email	Yes	Provide a valid individual business email.
Target Audience mismatch	Sometimes	Yes	Check TAL eligibility. Contact your account manager if needed.
Max leads per account reached	No	No	The account cap is met for this campaign.
Email deliverability failed	Not with the same email	Yes	Replace with a deliverable work email.
Asset mismatch	No	Yes	Only submit leads from the approved RFP asset.

Tip: Read the rejection reason, fix the pattern, and your approval rate goes up.