Media Kit

Last updated: November 7, 2026

What this is

Your media kit is a single PDF you attach to each listing. It's the main document buyers open when they want more detail than your Spotlight page gives, especially when they're judging a publisher they don't know or comparing several bids on a high-value campaign.

Key takeaway: Upload one PDF per listing from the Spotlight page (About → Edit → +Upload file). Cover your audience, industry strengths, channels, data practices, and past results.

Important: Available on the Achiever and Earner plans.

How to upload your media kit

  1. Open the listing's Spotlight page from Manage Listings.

  2. Click Edit in the About section.

  1. In the edit panel on the right, click +Upload file.

  2. Upload your PDF (one per listing).

Important: One file per listing. If you manage several distinct properties, give each listing its own media kit for that audience, not a generic company overview.

What buyers use it for

Buyers read media kits when deciding whether to include you in an allocation, or how much budget to give your proposal. They're looking for evidence that your audience matches their targeting and that you've delivered reliably on similar campaigns.

What to include

A useful media kit covers five areas:

  1. Audience profile. Demographics, company types, job functions, seniority levels, and industries you reach well. Include real data: panel size, engagement benchmarks, or audience makeup if you have it.

  2. Industry strengths. The content categories or industries where your audience quality is highest. If you cover several, be specific about where you're strongest.

  3. Content formats and distribution. How you reach your audience: newsletters, webinars, content syndication, events, sponsored content. Buyers want to know how leads are generated, not just that they are.

  4. Data capabilities. First-party data practices, consent methods, TAL matching approach, field coverage rates. Buyers with strict data requirements check this.

  5. Past campaign results. Overall performance from earlier campaigns: acceptance rates, average delivery times, repeat campaign rates. If you have case studies, mention them here.

Warning: Keep past-campaign data anonymous unless you have explicit permission to name clients.