Optimizing your Profile and Opportunities
Last updated: November 7, 2026
What this is
Winning on Audyence isn't just about being in the right industry at the right time. Buyers evaluate publishers before they allocate, and the ones who win consistently make that evaluation easy.
This section covers the four tools Audyence gives you to present your audience, build credibility, and improve your standing over time.
Key takeaway: Complete your Spotlight page, upload a media kit, keep your Performance Rating high, and earn badges. Buyers see all four when choosing publishers.
Your profile toolkit
Tool | What it does | Why buyers care |
|---|---|---|
The full profile buyers see for each of your listings. | Where you make the case for your audience and past performance. | |
The document buyers open for proof beyond your listing description. | Backs up your audience claims with data and case studies. | |
A score built from your actual delivery history. | Visible during proposal review, and directly informs allocation decisions. | |
Status markers shown on your listing. | Show credibility, longevity, and performance at a glance. |
Important: An incomplete profile will cost you allocations. Buyers reviewing ten publisher proposals in a 24-hour window skip past listings with no media kit and no performance history. A complete profile doesn't guarantee selection, but an incomplete one almost guarantees the opposite.