Badges
Last updated: November 7, 2026
What this is
Badges appear on your listing and Spotlight page. They give buyers a quick read on your status, track record, and performance without digging into your full profile. Buyers see your badges on the publisher selection and budget allocation screens.
Key takeaway: Available on Starter and above (depends on the badge). New is automatic for recent joiners, Verified comes with an active paid subscription, and Popular Choice and Top Earner are earned through buyer selections and revenue.
Badge types
Badge | What it signals | How you earn it |
|---|---|---|
New | Recently onboarded publisher | Assigned automatically to publishers who recently joined. Available on all plans. |
Verified | Active, credentialed publisher in good standing | Granted when you have an active paid subscription. Shows your account is reviewed and in good standing. |
Popular Choice | Often selected by advertisers | Assigned automatically to publishers who've been selected by buyers. |
Top Earner | High revenue on the platform | Assigned automatically to publishers who earn the most. |

What badges tell advertisers
New tells a buyer you're recently onboarded, so they expect a shorter delivery track record.
Verified is the basic credibility marker. It tells buyers your account is actively managed and that Audyence has verified your status.
Popular Choice and Top Earner set you apart. They tell buyers other advertisers have chosen you and that you've delivered at scale, which lowers the perceived risk on big allocations.
Important: Most buyers treat Verified as a minimum requirement. Keep your paid subscription active to keep it.