Performance Ratings
Last updated: November 7, 2026
What this is
Your Performance Rating is a score that shows how reliably you've delivered on your campaign commitments on Audyence. Buyers can see your rating when they evaluate publisher proposals. It works as a credibility signal alongside your listing.
Key takeaway: Deliver steadily, pass validation the first time, and keep returns low. Those habits raise your rating, and buyers see it when choosing who to allocate.
Important: Available on the Achiever and Earner plans.
What you can see
Your Overall Rating is shown in your publisher account. On Earner, you can also see the breakdown of the scores behind it, so you can spot exactly what to improve.
Starter | Achiever | Earner |
|---|---|---|
Upgrade to see ratings | Your Overall Rating: the single combined score buyers see | Full breakdown: the component scores that make up your overall rating |
Starter view
Achiever view
Earner view
The scores behind your rating
Score | What it means | How to improve it |
|---|---|---|
Pacing | How steadily you deliver leads on schedule against your committed volume and timeline. On or ahead of schedule earns the top score. | Upload leads steadily across the campaign instead of in big batches at the end. The score drops whenever delivery falls behind the expected pace. |
Renewal | How often the same brand chooses you again for a new campaign within 12 months of a previous one. A high score shows buyers come back. | The strongest driver is how well you complete campaigns. Buyers re-select publishers who delivered accurately and fully: renewals follow performance, not relationships. |
Lead Quality | Your lead return rate: how often buyers return leads after review. Fewer returns means a higher score. | Review your returns after each campaign. Patterns in return reasons (certain job functions, titles, industries, or companies) point to gaps in your audience. |
Data Accuracy | Your platform rejection rate: how often leads fail automatic validation. Fewer rejections means a higher score. | Check that leads meet every field requirement before uploading. The most common causes are missing required fields, invalid formats, and values outside the campaign's allowed values. |
How to improve your rating
Your rating reflects how you actually deliver over time. What helps it is exactly what buyers care about:
delivering leads that pass validation on the first upload (not after several rounds of fixes)
meeting or beating your committed lead volumes
submitting leads that match the campaign's TAL and targeting
low return rates: leads the advertiser rejects after review pull the rating down
steady, on-time delivery across the campaign dates
Important: The biggest drags on ratings are high validation failure rates (leads that don't match the TAL or have missing fields) and high return rates (leads the advertiser rejects after review).
Tip: Review your rejection reason reports (Achiever and above) after each campaign to catch patterns before they add up.