Responding to RFPs

Last updated: November 7, 2026

What this is

This section is your guide to the RFP process on Audyence, from getting an invite to accepting a campaign, plus the deal types open to qualifying publishers.

Key takeaway: Invite received → review the requirements → submit your bid (within 24 hours) → allocation decision → accept or decline → deliver.

Warning: 24-hour bidding window. RFP invites are time-limited. Bids submitted after the window closes aren't considered for allocation.

What's in this section

Step	Article	What you'll learn
1	How RFPs Work	What triggers an RFP, how you're matched (profile, audience type, geography, delivery history), and the 24-hour notification flow.
2	Reviewing an RFP	Each RFP field explained: budget, TAL size, targeting (geography, company size, job function, level), CPE/CPL, content asset.
3	Winning a Bid	How to set your CPE (standard vs. discounted tiers), tips for competitive bids, the 40% floor rule, and how the auction works.
4	Receiving Your Allocation	What happens after allocation: email confirmation, the Delivery tab, lead uploads, timelines, and weekly pacing.
5	Declining an RFP	When to decline (TAL too small, geography mismatch, asset fit), how to do it, and the effect on your profile.
6	Preferred Deals for Publishers	Preferred Deals and Programmatic Guaranteed deals for established publisher relationships.
7	Hosting Campaign Landing Pages	How to host the landing page Audyence provides for your campaign.

Note: You also get email notifications at each step: invite, bid submitted, allocation, go-live, and rejection alerts.